Statsig Awareness Video
This video was intended to explore the relationship between motion and our graphic styles. Previously, we had not introduced any form of animation to our style guides. With that, we made many changes to our website and brand. This video included a three-minute, fully animated by me, introduction to Statsig video and countless net new assets that would be used in the future.
My role
Designer and Animator
Content and Copy
Margate-Anne Seger
Time frame
Three months
About
Statsig clients have always been big fans of simple explainer videos.
In 2023, I was tasked with making an intro to Statsig video to launch future animation projects. The project was highly experimental and intended to show what we could do with our brand guidelines and find new ways to display our product. The explainer video was also used to decide if we could find value in having a full-time Animator, either in-house or in a studio, on hand for future projects.
Design
Statsigs product is not a simple one to understand for people who do not use A/B testing or experimentation tools on a daily basis. Part of my goal as the designer on this project was to find a fun and engaging way to simplify our product while staying true to its UI/UX flow. I worked closely with our Product team to ensure accuracy in the simplification process and animation.
Proof of concept
Story board
Final Notes
This project was mostly experimental and has been used to inspire the new WWW transformation that took place in April of 2024. These assets are used on blog posts, videos, events, and much more.