Significance Summit Brand identity
In 2024, our team decided it was time for us to step out with a fully branded and specialized event. This event is highly exclusive and made to show who we were. I was assigned as design lead to create the branding and lead the team toward this event. We aimed to have a highly interactive, experimental, and uniquely Statsig experience.
My role
Lead Designer/Art Direction
Design Team
Cat Lee, Jessie Ong
The brand Identity
Significance Summits branding uses many of our key branding elements. However, we decided to lean more into the concept of “finding your path” with data points and tests connecting all of your experiences together.
The branding includes a custom typographic logo that has a retro and tech-like feeling. In many ways, this event should feel like a game that the attendees are participating in. Every element of the brand is thought out to make you feel like you are part of the experiment. If you pick T-shirt A, you will influence the data and the entire experiment. As a result of this, we tried to reflect this feeling in the branding.
Putting the experience in your hands
Our event lead wanted to find ways for participants to feel like they are contributing. One of our ideas was to give them a game where, when given their itinerary for the day, they were also allowed to find out what series of tests they got. Participants could end up with an A, B, or C, and each will result in a different price outcome.
Concept to reality
The designs were carefully crafted in the early stages to have a clean and clear execution for the final results. When creating all of the concepts, we thought through how the swag might look when it is done, how people might move throughout the space, and even what kinds of name tags we might have our speakers wear.
The designs might change in the final, but the brand and core identity acts as a strong guide to the finish line.
This conference took place in September 2024
As of September 2024, this event took place live, with some of the best and brightest in tech in attendance. I am extremely grateful for the opportunity to play a key role in this project and the teams hard work to pull it off all the way to the end.
As of September 2024
this is up-to-date and live