The hot cocoa challenge
In the winter of 2023, Statsig introduced the "Hot-takes on Hot Cocoa" challenge, a fun and quirky way for our clients to engage with us and experiment at home. It’s a playful spin on explaining A/B testing to friends and family. Participants received a custom-designed gift box containing two types of hot cocoa and a series of questions to help them decide which version is the ultimate cocoa champion. We then pooled all the results and crowned the winner!
Read this article to learn more about our fun way of getting our clients to interact and engage with us on a deeper and more personal level.
My Role
Designer
Learnings and Fun Experiments
Not every project is a huge hit right off the bat! As the lead designer on this project, I was thrilled to see this enter the world and have our clients interact with us on a new level. However, being a scrappy startup does mean that from time to time; things can go… um… not according to plan. We found that after hand packaging and shipping our own boxes, something that was meant to be a sweet treat and surprise ended up shattering on its way to our lovely clients.
The team had to think on our toes and do it quickly! To turn it around, we leaned into our goofy and fun nature by sending everyone an “oopsie” card and a letter stating that this was all one big A/B test (Statsig is an A/B testing company). We asked our clients to submit answers to a poll, and then they will receive a gift card signed with love from us!
Thankfully, this was a huge hit, and our clients found it fun and exciting to interact with us on so many levels.