PitchBook brand booklet and swag grab
When PitchBook launched its brand in 2021, we set out to create an introduction to the new brand for all to enjoy. Revolving around this booklet was also a branded launch event and a party to help introduce individuals to the identity. The booklet was a take-home experience for all employees to enjoy, create, and work with the new brand. The launch proved to be a worthwhile event where our employees, who had been at the company for 15 years or one month, could experience and dive into the new identity.
My role
Lead Designer
Copywriter
Kelly Knickerbocker
The Brand Identity
PitchBooks brand identity evolved from its previous classic style to a new and modern brand that would help it sound out in the contemporary world. If you would like to learn how we did it, check out my project on the evolution of the brand.
Panther pride
At PitchBook, we pride ourselves on having a strong culture and identity. The launch of the booklet and swag items were designed with our employees in mind. We asked ourselves how people would interact with the new brand and how we could create an instant connection to the identity through copy and design.
This grab bag and the event went live
for the launch in 2022
The brand is current as of 2024